I missed it when it came out at the end of 2014, but Burson-Marsteller’s “Twiplomacy” report for 2014 merits attention by practitioners and students of Public Diplomacy. A few key points from its findings are below. See especially the last three bullet points.
- More than half of the world’s foreign ministers and their institutions are active on the social networking site. Twitter has become an indispensable diplomatic networking and communication tool. As Finnish Prime Minister @AlexStubb wrote in a tweet in March 2014: “Most people who criticize Twitter are often not on it. I love this place. Best source of info. Great way to stay tuned and communicate.”
